Rashay's co-founder and chief executive Rami Ykmour said he hopes to raise $100,000 for Lifeline Australia over the Father's Day weekend by auctioning all the signed sports memorabilia he has collected over 12 years.
The online Father's Day Appeal auction, which includes a range of NRL signed jerseys, will start on Friday, September 3 at 8pm.
Mr Ykmour said Father's Day will undoubtedly be a very tough time for many fathers who may have lost jobs or have been unable to see family members during lockdown.
"Men's mental health is a very important to me, especially in such trying times, so when I heard that Lifeline had recorded its largest ever day of calls - over 35,000 - my heart broke for everyone that is struggling right now," he said.
"Every day, on average, eight Australians take their own lives, six of which are men. Worldwide, men are three times more likely to die of suicide than women. These are horrifying statistics and men really need to stop suffering in silence and reach out to organisations like Lifeline to get support when they are struggling.
"You can help us reach our goal by donating via our website or bidding on some incredible signed sports memorabilia that will hopefully put a huge smile on Dad's face on Father's Day."
- Details/donate: rashays.com/fathers-day-appeal-2021.