Fans now have a new way to engage with their favourite A-League club as Macarthur FC opened its new experience store at Macarthur Square today.
The store, located near the food court on the top floor of the Campbelltown shopping centre, features merchandise, a cafe, a video game zone, a press conference area and a synthetic turf space.
The club says the space is the first of its kind in Australia, providing both retail and more experiential offerings in one location.
Bulls head coach Ante Milicic praised the new store in his first on-site press conference.
"It is unheard of and it's a credit to our owners to have the idea and the imagination to create something that hasn't been done," he said.
"I think it'll see a lot of traffic. It's not just a store but also a place for coffee, and area for the kids. It's a big space and something that our fans will love to come past and visit.
"This will bring the club a step closer to the community. It's definitely a positive."
Macarthur FC have two Sydney derbies ahead of them, both at Campbelltown Stadium, starting with Sydney FC this Saturday and the Western Sydney Wanderers the week after.
Milicic said he was happy with the team's work in the lead-up to the big games.
"I'm feeling alright, happy with the way the week's gone and that we've had some good time on the training field," he said.
"We've trained well and everyone is fit and available for selection.
"We're excited to be back at home and playing in front of our friends."
Milicic said the squad would need to be "really competitive" as the newest tem in the competition.
"Sydney FC and the Wanderers are two teams that have had a bit of success in this league since it's started," he said.
"We know we can take the game to the opponents.
"We believe that with the preparation we've had we can have a good performance."
Milicic said the Campbelltown fans were starting to "know the players a little bit more" and "respecting the visiting teams".
He said it was great to have the "highest level of football in Australia" at Campbelltown Stadium.
"It's a good opportunity for our fans to get behind us," he said.
"There's a lot of reasons to come watch these games of the highest level. Hopefully the weather stays good.
"We're looking to do our job and be competitive against the defending champions."
Bulls members had the opportunity to get merchandise signed by players ahead of the store's official opening at 4pm.