Macarthur millionaire Tony Perich has reached into his pockets and donated $1 million to farmers affected by the nation's ongoing drought crisis.
Mr Perich and his family have been heavily involved in farming for decades and he told the Advertiser it was terrible to see the devastation Australia's primary producers were enduring.
Industry organisation NSW Farmers has launched a bushfire relief fund, which is where the Perich family has donated their money.
"Over 9000 farmers have been affected by these bushfires," Mr Perich said.
"They've lost pastures, they've lost fences, sheds and more.
"They need fodder to keep their stock fed, they need equipment.
"We've donated $1 million to kick this fund off, and we hope to raise $10 million for the NSW Farmers bushfire relief fund."
Mr Perich said farmers were vital to Australia and it was important that anyone with the means to help them did just that.
"This is about supporting our primary industry, especially dairy farmers," he said.
"What's going on is pretty serious. There are roads closed and people can't get the help they need.
"We hope that if we can get the word out there, more people will start donating to help our farmers."
The Perich family co-owns Narellan Town Centre and developed Oran Park town through the Greenfields development company.