This is sponsored content for Beds n Dreams.
Price mark-ups are common in mattresses. Retailers sell them for sticker prices that are way above their actual costs. That said, you should always find the best possible deal before purchasing a mattress. The problem is that not every consumer knows how and when to get the best deals.
Timing is essential when buying a mattress. The time of the year will have a significant impact on the price of Australia's best mattress, so you have to be careful when making a decision. Their prices fluctuate throughout the year, as is the case with other products in the market.
Manufacturers and retailers in Australia roll out new models in the summer months, leaving the older mattresses discounted hugely during March, April, and May. Discounts also come out during the holidays so better watch out for these times of the year, too.
Read on below to learn more about the best time to buy a new mattress.
How to know if you already need a new mattress
You should determine first if you already need a new mattress before deciding to buy one.
Look at factors like firmness, durability, and quality of your existing mattress. If it's already worn out and getting old, then you might risk yourself developing insomnia, getting poor sleep quality, experiencing pain, and other issues related to sleep.
If one of the following signs is happening to you every night, it's probably the right time to buy a brand new mattress.
- You feel tired despite getting a full night of sleep.
- Every time you wake up in the morning, you feel achy or stiff in your body.
- You're getting the feeling of fatigue despite getting an eight hour-sleep the night before.
- Your mattress is dusty, and it's causing you allergies like coughing and wheezing.
- Your mattress already has wear and tear signs like sagging, lumps, stains, and worn edges.
- You feel more comfortable sleeping on your couch than on your mattress.
- You always end up in the middle of the mattress when sleeping.
- You can't recall when you bought the mattress or if it's been over seven years with you.
Keep in mind, though, that mattresses can have different lifespans. In general, the average life of a mattress is only seven years, so that should be your basis. Also, it doesn't matter if your bed is still new or something you recently bought, when you're noticing one of the signs above; ditch it for a new one.
Where to buy: Online or bricks and mortar shops?
It's a common question among consumers - online vs bricks and mortar, which is a better place to buy a new mattress? To be fair, both sources have pros and cons. This post starts with online stores.
So, almost everything is now available online. You can buy a gadget, dress, or pieces of jewelry in the comfort of your home with only a few clicks on your computer or smartphone. Both larger manufacturers and smaller retailers in the market have already established online platforms where customers can interact with them or buy new items. As they say, if you're business is not online, then you're losing sales and may be left out by your competitors.
This development brings benefits to consumers because online stores tend to have lower prices compared to their bricks and mortar counterparts due to the stiff competition in the digital market. Come to think of it, companies compete with other distributors worldwide to reach their target market. Bricks and mortar shops, on the other hand, only compete locally. This brings the prices of items in online stores to a level that's more affordable to the general public.
It's also unlikely that you would travel to another place or city if the mattress that you're eyeing for isn't available in the local bricks and mortar shop. By ordering the item online, the online shop will take care of the delivery of the product to your doorstep.
Now, the other option, buying from a bricks and mortar shop. A lot of people still prefer this way, and it's understandable since they want to see the mattress first before shelling out money for it. Of course, you can have a chance to try out the item before buying it, which is the most significant advantage of bricks and mortar shops.
However, the company needs to either build the shop or rent one to sell items. Add to it the people that they have to employ so customers can have someone they can ask for assistance. All of these things increase the expenses of the company; thus, expect a little bit higher prices for mattresses than when purchasing online.
Considering all the factors mentioned above, online stores win over bricks and mortar shops for the best place to buy a new mattress.
One tip to ponder - If you're buying online, always remember to protect your purchases from porch pirates, or end up with nothing from your hard-earned money.
Best times to buy a new mattress
As already mentioned, there's always a perfect time to buy a new mattress. So, without further ado, here are the things that you need to know.
Buy a new mattress in May - May is one of the best months to purchase a new mattress. The industry generally rolls out new models of mattresses in June, going to September. That said, when May comes, online and bricks and mortar companies tend to clean out their older stocks. This is a perfect time to get some fantastic deals, enabling you to purchase a high-quality mattress at a substantially discounted price.
Purchase a new mattress in September - Like the autumn sales mentioned above, companies are also bringing out new stocks in preparation for the Christmas season by November.
Companies often display overstocked items that haven't sold from May to September and place them at heavily discounted prices. These are items that consumers have mostly overlooked for the more popular brands.
However, don't be in a hurry ditching this idea as the lesser-known brands can also surprise you with durable mattresses. Many lesser-known manufacturers are as high in quality as popular brands. You can even score better quality items for more affordable prices if you get lucky. All you need is to increase your patience and be diligent enough looking for the best mattress deal online.
Take advantage of holiday mattress sales - Holiday sales that you have to watch out for include the Black Friday, which is one of the busiest shopping days in Australia. Most shoppers are on the go with credit cards and cash during this time, so mattress retailers take advantage of the opportunity to cash in by giving out attractive discounts from Black Friday to Cyber Monday.
Holiday sales are also the perfect time to get the best mattress for an Australian summer at serious discounts. All you have to do is to sit on your laptop, arm yourself with tons of patience, waiting for the hottest deals to drop; and grab them immediately.
Also, don't forget to hunt for discount coupons, especially if you're going to shop from an online store. Coupons can give excellent discounts, too, and can also activate free shipping promos, allowing you to save more cash from your purchase.
Pull out an excellent white sale deal in January - You probably have encountered 'white sales' advertisements many times already. And if you still haven't capitalised on this event yet, then this could be the right time to do it. January is a low month for businesses since most of the people have not recovered from the high spending season of the holidays yet. That said, you can expect enticement sales shortly after the New Year, and use them to your advantage.
Although investing in a new mattress may seem like a lot for many people right after the holiday season, some shoppers wait for this time before making a purchase. Or if you still have holiday cash left in your account, white sale deals could be the ideal way to make the most out of them. After all, it's the New Year, and there's no better time to spoil yourself and your family with some new items to make life more comfortable.
Buy a new mattress from a store opening or closing promo - It's probably not surprising to you anymore, special incentives coming out from store openings or when a retailer decides to close and stop its operations. These exclusive promos are real for both online companies and physical showrooms.
These events may happen at any time of the year and are short-lived; this is why it's worthwhile to be active on social media and anywhere in the digital world to catch important sales announcements. If you think that signing up in an email list is annoying, these are the events that they become most useful as manufacturers and retailers use newsletters through their email channels to update their customers or target market for upcoming opening sales.
When you finally decide to get a new mattress after noticing one of the signs discussed above, don't rush things out and buy the first one you'll encounter online. Instead, make sure you understand your needs and preferences first. Once you're done determining your needs, use the tips above on when the best time to buy a new mattress is, so you can get the best deal possible.
This is sponsored content for Beds n Dreams.