Christmas can be a troubling time for women and children escaping domestic violence or families experiencing homelessness.
That's what makes organisations like Share the Dignity so important.
The charity has partnered with Bunnings stores across Australia to run the It's In The Bag campaign this year, calling on locals to dig deep and donate much-needed sanitary items for women and girls in need.
Every Bunnings Warehouse across Macarthur will be accepting donations for the campaign from this Friday, November 22 until Saturday, December 7.
Handbags filled with items like sanitary pads, tampons, toothpaste, lip balms, body wash, nappies, nappy bags and other essentials, as well as bonus items like books, perfume, socks and other 'treats' will then be distributed to shelters, charities and drop-in centres across the country.
Share the Dignity founder Rochelle Courtney said the aim was to give Aussie women and girls a reason to smile and feel cared for this festive season.
"We want to restore some of their dignity with these generous bag donations, filled with essentials plus a treat or two they can't afford to buy themselves," she said.
"We hear stories from women who have not received a Christmas gift since they were children, so any additional items people can afford to donate really do make a huge difference.
"We have been truly blown away by the support It's In The Bag receives every year."