McCall celebrates 15 years at Fashion Week

Alice McCall's new collection features chic party pieces, unique takes on denim and bright gowns.
Alice McCall's new collection features chic party pieces, unique takes on denim and bright gowns.

Australian fashion designer Alice McCall has dressed some of the world's most famous women including Beyonce, Kylie Minogue, Debbie Harry and Marianne Faithfull.

But it's little known she's also dressed one of the world's most powerful women in New Zealand Prime Minister Jacinda Ardern.

"She has by choice purchased from us a few times and I would very much love to dress her again," McCall told AAP, ahead of her show at Fashion Week in Sydney on Tuesday.

"But in saying that, I get the same excited feeling meeting a woman who wore one of my dresses to her 21st or that dressed her bridesmaids in my dresses. It's the same feeling whether they're a celebrity or not."

McCall celebrates 15 years of her eponymous label alice McCALL at Fashion Week this year, having first launched at the event in 2004.

While trends have come and gone, McCall says her vision for the brand has remained the same.

"We're creating keepsakes," she said.

"In this fast-paced, disposable world we live in, that's what's important - the dress, the feeling, the journey, the memory."

Without giving too much away, McCall said the new resort collection featured chic party pieces, unique takes on denim and bright, embellished gowns.

She also plans on saving the best for last.

"I love this saying 'hit the model over the head with the magic stick' so definitely towards the end of the show we ramp it up, we bring out the magic stick," McCall said.

Also showcasing her resort collection on Tuesday is Ainsley Hansen of Hansen and Gretel.

The confident and cool brand will showcase a men's capsule this year as well as its women's collection, dubbed Venus.

"This collection has been designed to celebrate a woman's coming of age and the continued expression of self that follows," Hansen told AAP.

"Our modern dame is showcased through a fashion-scape of floral tributes, feline stripe and stately diamond motif, all designed to capture her prism of personalities."

Other designers on the schedule include We are Kindred, swimwear label Bondi Born, Michael Lo Sordo and Christopher Esber, who will be celebrating his label's 10th anniversary.

Mercedes-Benz Fashion Week Australia runs until May 18

Australian Associated Press